Wal-Mart Sells Coors About at Cost to Be Largest Beer Seller
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Wal-Mart Stores Inc. is so committed to becoming America’s biggest beer retailer that it has been selling Budweiser, Coors and other brews almost at cost in at least some stores.
The markup on a 36-pack of Coors Light cans at a Los-Angeles-area store was 0.6 percent, compared with 16.2 percent for a package of Flaming Hot Cheetos, according to internal documents reviewed by Bloomberg. Companies typically don’t release information about markups so the March data provide a rare glimpse of Wal-Mart’s alcohol pricing strategy.